How influencers are changing advertising with Digitas CEO Amy Lanzi

1054.102 - 1080.827 Amy Lanzi

So, so many of our, and this is a huge conversation in Adweek this week, want to figure out how to understand, tap into, and leverage the creator economy. It's growing and growing and growing, and everyone talks about it, but it's really hard because there are, There are 3.5 million creators we see inside of Influential globally, and we see 100 billion data points every day about these creators.