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S10 Bonus: Jonathan Stark, Consultant - Teacher - Author

10:26 - 10:40 Jonathan Stark

So if you're in a sales meeting, you do not try and do not even try to scope the project in the sales meeting. You're going to scope it later after you know what the value is. You set some prices based on the value. Then you decide what scope you're going to do based on what the desired outcome is and which price they choose.

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