Cyber Resilience in Food and Agriculture: Andrew Rose & Dr. Darin Detwiler (Part 1)

1269.275 - 1287.335 Andrew Rose (UK)

So they not only have their ongoing business and their families to support, they have the weight of all those generations before them that gave them that land to produce something on. So there's a huge psychological weight on that. So when you come along and say, hey, we need to give you a new bolus or a new ear tag or a new mesh system for your farm because it'll help reduce methane.