Bites & Bytes Podcast
Brand & Butter of Agriculture with Maureen Ballatori
Maureen Ballatori
or a Macintosh or an Empire, right? And so like apples, I think is a really interesting branding story where the variety name has come through as something that resonates and people look for. I like this apple. I don't like that apple. And so the branding is what helps people find that differentiation between the products and alignment with what they're looking for.
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