Brand & Butter of Agriculture with Maureen Ballatori

824.821 - 851.306 Maureen Ballatori

So you were mentioning like, why do we need it? Why do we need a brand? And so it is in that vein of alignment that I was just talking about. So who is your customer and how are you trying to reach them? So we need branding to create that alignment and cohesion, right, with a potential customer. So we'd said apples, right? Like with something, and it's especially in commodity products, right?