Brand & Butter of Agriculture with Maureen Ballatori

3003.643 - 3019.994 Kristin Demoranville

I mean, there's even a term in cybersecurity called zero trust, which is basically not allowing anything to come into your network. That's ultimately what it means. But that's such negative branding, if you think about it, because zero trust to people who don't understand what that is. So what what does that mean? You know, and I could see people getting really upset by that.