Brand & Butter of Agriculture with Maureen Ballatori

2860.885 - 2884.914 Maureen Ballatori

You know what I think the issue is with that of like why the farmers are not taking you up on that by and large is because of trust. Yeah. Farmers, they're so reluctant to trust. And again, that goes back to brand. Right. That you can continue to build the brand to be like we are a trustworthy organization. Right. And the farmers can trust us. But they're very reluctant to do that.