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Brand & Butter of Agriculture with Maureen Ballatori

2173.881 - 2191.433 Maureen Ballatori

I talked about that ready, fire, aim client. You know, if they had planned first and aimed strategically, right, at who they were looking at, then they could have done the identity to align with that. And the marketing would all fall in line. And that's how you build the brand.

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