Brand & Butter of Agriculture with Maureen Ballatori

1551.171 - 1576.662 Maureen Ballatori

Yes, please. Milk as a brand. So not, I'm not talking about a brand of milk, right? Like Coca-Cola owns Fairlife. I'm not talking about Fairlife. I'm talking about milk, the agricultural product. What does it mean for an attack like that for the larger landscape of the milk industry? It means exactly what we just talked about with the other issues. It means concerns of trust, right?