Brand & Butter of Agriculture with Maureen Ballatori

1279.978 - 1306.026 Maureen Ballatori

Mmm. Well, probably depends on what it is. Because taste, you just made a taste reference. Taste is first and foremost. Yes. If someone buys your product and it tastes like crap, they're not going to buy it again. That's correct. And they'll tell their friends, don't buy this. Yeah. Because that is the number one driver of purchase and repurchase is taste. Everything else comes after that.