Trump wins! How it happened and what's next

3834.125 - 3855.522 Jason

So if we look at that million dollar sweepstakes to sign up for his PAC, if you think about how people normally get people to sign up, they're paying a dollar a click probably $50 a click, whatever it is using giving money to ABC or giving money to Facebook. And he just said, Hey, I'll just do a sweepstakes sign up for this. And then I have you in the database, and then I can market it to you.