All-In with Chamath, Jason, Sacks & Friedberg
Markets turn Trump, Long rates spike, Election home stretch, Influencer mania, Saving Starbucks
J. Cal
So it may be true, but I think that the core objective of any corporation is to maximize shareholder value driven by growing profits over time. So growing profits over time requires increasing your revenue. And there are three levers for doing this. Maximize brand, which is to get more customers. And I don't know if you can get the brand to be any more maximal than Starbucks.
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