Acquired
Visa
David Rosenthal
is able to give me 5% cashback rewards. So Amazon or JP Morgan, and in this case, the two of them working together represent three of the five parties in this transaction. The only people not party to this are the consumer and Visa, the network itself. And so thus, that's how they're able to do so much special stuff. They can control so much of that envelope of value. Yes.
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