Visa

9171.886 - 9200.179 Ben Gilbert

I would say, I don't know if the Visa people would tell you this is intentionally obfuscated or if it just ends up being kind of obfuscated, but it's not super easy to figure this out. So Visa, let's round it to 0.2%, gets $0.20 of that $100 shoe sale. But the cool thing about their $0.20 is there's basically no variable costs. It's not dealing with fraud. It's not moving heavy data around.