Acquired
Visa
David Rosenthal
But the reason we're talking about this, A, it's an awesome story. But to the last outstanding piece of enabling the global visa empire, this last thing is the stigma. How do they get rid of the stigma of I can use my credit card and not feel like it's a taboo? This was it. Position against Amex, go to the Olympics. It's the perfect event. You're around the world.
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