Visa

8480.141 - 8507.776 David Rosenthal

It's the American way. So Jonna just started. The strategy is use American Express to eliminate the stigma around visa and by association, paint MasterCard as having that stigma because we're not even bothering to talk about them. So how do we go after American Express? Well, the network is much smaller. The American Express Merchant Network at the time was about 25% the size of Visa's.