Acquired
Visa
David Rosenthal
The Olympics, the IOC, goes to Amex to try and sign them up to take this marquee global sponsorship slot. They think it's a no-brainer. They give Amex a sweetheart introductory offer deal. You're the first people we're going to. $14 million. Amex declines. Whoa. So they had their bite at the apple and they missed it.
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