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8179.741 - 8201.679 Ben Gilbert

Yep. Well, David, catch us up to today. I will give us a bunch of information about the business today, some changes to the business model, and then we can go into analysis. But before that, I know there's obviously the IPO event that we want to talk about in 2008 and sort of how the structure of the whole thing changed. But I think you've got a marketing thing that you want to talk about too.