Visa

628.738 - 653.126 David Rosenthal

So you can see why for a bank like Bank of America that is doing this at such large scale, the idea of a consumer credit card, well, it's pretty awesome because you can take all of these disparate lending programs, consolidate it into just one card, cut out a ton of overhead fees and make it way more efficient. So this is what they are launching first in Fresno as the pilot market.