Visa

5611.373 - 5637.527 David Rosenthal

So the Visa name, brand, everything, there's two more levels at which it becomes really important. They do something really, really, really smart. So we talked about the need for the universality of a mark and why early Interbank, that was a problem until they standardized on MasterCard. They've got the three bands, the blue, white, and gold. And now they have a global name.