Visa

5494.54 - 5520.788 David Rosenthal

The soon-to-be Visa knows if we're really going to realize this global vision, we need a truly global brand and mark. Remember back to the blue, white, and gold three stripes. That's iconic. It works internationally. Obviously, the name does not. So... D holds a contest internally within NBI slash iBanko to generate a new name. And he offers a $50 prize for the winning entry that is chosen.