Acquired
Visa
David Rosenthal
It was just, could you create a two-sided network where there was a common signal of acceptance? Yep. So from B of A's perspective, they're like, yeah, we did all the work. We created this. This is what you are franchising from us. Take it or leave it. From the franchisees perspective, as we were talking about, they're like, you gave us a marketing program. How do we run this damn thing?
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