Visa

2988.882 - 3014.483 David Rosenthal

There's no common brand, mark, visual identity for all of these cards. So now you're trying to make this payments network operate. How do you as a consumer know that my card that I got from XYZ, I don't know, Bank of Illinois, that's part of the Interbank network, supposedly. Now I go somewhere. I've got that card. It looks like one thing. I'm looking at this store at this restaurant or whatever.