Acquired
Visa
David Rosenthal
Yep. And it's even more than that. As we said, this really was a big innovation. Like it wasn't just that they copied Amex and Diners Club or anything else. Like they were adding credit to this. This was a huge innovation. Yep. So by 1961, year three of the program, they're able to get fraud under control enough that the whole program is profitable.
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