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Acquired

Visa

1379.344 - 1398.419 David Rosenthal

Think about the merchant and customer acquisition costs. Nobody knew what Diners Club was. They have to now go canvass the entire island of Manhattan and ultimately, you know, the whole country and world and sign up all of these merchants and go sign up all of these companies to get their employees to use it. That is a very expensive sales proposition.

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