Visa

1356.929 - 1378.624 David Rosenthal

And Diners Club would ultimately fade, although it grows to over a million members. It goes national. It gets acquired by Citibank, then sold to Discover in 2008. As we said, it's still a brand today. But it's basically impossible to create a independent from the ground up network of this at the time because you were just talking about the operational cost of running this thing.