Acquired
Visa
Ben Gilbert
That's where the $0.30 kills you. But any time that you are a low-margin business, which many retailers are, if you're a discounter, if you're a Walmart, you're paying 2%, 3% of the whole transaction. But when you look at the margin profile, the way that that gets amplified is that you're paying 15% or more of your available gross margin on that item.
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