Visa

11466.676 - 11489.385 Ben Gilbert

That is sort of the playbook that Visa runs, is they figure out what is something that we can sort of advertise as a benefit to you that also helps us either increase number of transactions, margin, or lock-in. And that is the way to analyze their entire product suite. You hear something is launched, you're like, okay, why, which of those three needles is it moving for them? That's my main one.