Visa

11145.311 - 11169.358 Ben Gilbert

Any investment that Visa or MasterCard make get amortized across 16,000 member banks, across 4 billion cards, across half the humans on the planet or whatever it is. I mean, just good luck competing with any fixed cost investment that Visa is going to make. It'll pay back instantly if it works to the extent that they can roll it out to any tiny fraction of their customer base.