Acquired
Starbucks (with Howard Schultz)
Howard Schultz
Yes. Coffee, so here's my second one in addition to the, it's addictive but delightful. It is perceived to be virtuous to be a barista, where it is not perceived to be virtuous to flip burgers. And I don't know if that's something Starbucks created. I don't know if that's something inherent to the product. I don't know if that's because it has this Italian lineage.
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