Starbucks (with Howard Schultz)

9064.676 - 9090.189 Howard Schultz

So one market that we haven't talked about that I want to ask you about while we're in this, and then we'll get to Playbook, is Italy. Yeah. The whole thing came out of Milan. Right. And yet for decades. 50 years. No Starbucks. 50 years. No Starbucks in Italy. Yeah. And the belief, at least as I see it, is they've perfected the coffeehouse concept. Don't bring an imitation in here.