Starbucks (with Howard Schultz)

8033.332 - 8061.308 Howard Schultz

Yeah, and that's why I don't want Starbucks to become transactional. Coffee is personal. The biggest magic and the lightning in the bottle is when you go to Japan or Shanghai or Malaysia and you see the culture there. in a way that you just can't believe. Like, how did it happen that we were able to transfer this to another country, different language, different culture, different policy?