Starbucks (with Howard Schultz)

7946.252 - 7974.627 Howard Schultz

But then it became very clear that there were locations that we never imagined we could be in that became wildly successful and just opened up an aperture to us that basically we had opportunities to do things that were not traditional for a retailer. Now, the other thing which we haven't talked about is a decision I made early on not to franchise, which I'm surprised you haven't mentioned that.