Starbucks (with Howard Schultz)

7885.162 - 7922.107 Howard Schultz

The basic idea early on, given the beverages velocity in AM, was to find a corner location in an urban setting where we could physically see pedestrian traffic in a significant way. And so we would go to cities and count This physically count, how many people are walking by, what hours they're walking by. And once we had a model of success, it became clear to us what we needed.