Acquired
Starbucks (with Howard Schultz)
Howard Schultz
If I'm buying $6 lattes over and over again with my Visa card and Starbucks is getting hit with 30 cents every time, instead if I'm buying $25 gift cards, well, that's now three out of four times I'm going and buying my coffee and Starbucks doesn't have to pay Visa 30 cents or the bank 30 cents. That's a pretty amazing business unlock.
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