Acquired
Starbucks (with Howard Schultz)
Howard Schultz
And the worst thing that Starbucks could become is a utility. Scale and ubiquity creates complexity. Complexity demands efficiency. But we are in a business where that touch point between the customer and the barista has to be protected and has to be elevated. Now, then you get stores that are so busy where the barista can't even look up, can't look up.
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