Starbucks (with Howard Schultz)

6435.663 - 6470.156 Howard Schultz

And whenever we've lost our way, we've lost our way because people in power didn't understand that equation. And so I just said, I need to be in front of every store manager. I need a meeting with 10,000 people. It's a big conference room. And so in 2008, no American company was traveling. And so the municipalities were hungry for Starbucks to potentially have a meeting at a discount.