Acquired
Starbucks (with Howard Schultz)
David Rosenthal
Today, we want to do a little case study on how ServiceNow works with another very well-known consumer brand, NASCAR. Little known fact, NASCAR is a family-owned business. Even at today's scale in their 75th year, they're continuing to innovate with events like their race through the streets of Chicago and growing with over 1,000 NASCAR-sanctioned events per year.
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