Starbucks (with Howard Schultz)

5438.961 - 5465.837 Howard Schultz

And so we hired a consultant who came back with a big book, presented it to the board. I had a preview, and it basically was, this is a non-starter. You can't possibly succeed there. And in the meeting, I could feel my blood just boiling because with every statement, it was getting worse. Like, the economics won't work. No one in Japan will ever walk in the street with a cup of coffee.