Acquired
Starbucks (with Howard Schultz)
Howard Schultz
But you can see where the size of the equity of the brand was much bigger than the size of the company, much bigger. Right, because at this point, you were like 800 stores. Yeah, but then something else happened. And that is we wake up one day and someone says, Starbucks is in a movie. And we said, what movie? You've got mail. That wasn't coordinated?
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