Starbucks (with Howard Schultz)

4759.64 - 4782.064 Howard Schultz

Yeah, I think we had to take them through everything. We had the product there. We served coffee. I gave them the whole show. We had a short video that was probably in black and white. The comp always was a restaurant, and I was always fighting, we're not a restaurant. We're a hybrid retailer. I never referred to us as a cafe. It was always a store. We are a store. We are merchants.