Starbucks (with Howard Schultz)

4437.509 - 4465.217 Howard Schultz

Well, Boston's an anomaly because of the acquisition. But Bihar was so strident in not expanding to multiple markets at once. And he was 100% right. And so we went to Chicago. Went to LA. And we stayed there for quite a while. Went to Portland. We weren't ready for New York City in terms of the issues there. But we were very diligent. You went to DC first before New York City.