Starbucks (with Howard Schultz)

4407.344 - 4433.327 Howard Schultz

And I still am friendly with Jim Sinegal today. I mean, your companies rhyme in so many ways. That's not surprising at all. I want to talk a little bit, before we get to the IPO here, about what the strategy was when you expanded market by market. Did you try to sprinkle a few stores in and see? Did you try to move into a market with force and be the dominant coffeehouse chain in that city?