Acquired
Starbucks (with Howard Schultz)
Howard Schultz
And so you can do things like become the official coffee of United Airlines or be in Costco's all over the US. You did this a number of times. And I feel like the rest of the world did not catch on to what you were doing, was just finding little billboards everywhere where you could put the Starbucks logo and sort of create that ubiquity.
0
💬
0
Comments
Log in to comment.
There are no comments yet.