Starbucks (with Howard Schultz)

3748.623 - 3780.266 Howard Schultz

And I think in later years, maybe in the last couple of years, given the consumer inflationary time, I think it's become a bit of a problem. And certainly... I've always said, as Starbucks was growing, that the ubiquity of Starbucks was an enemy to the company. And the challenge was we have to figure out a way to ensure the fact that we are getting smaller as we're getting bigger.