Acquired
Starbucks (with Howard Schultz)
Howard Schultz
It was just like something new. So it became a trope for decades now that, oh, it's a $6 latte or an $8 latte. Where does that come from? In your mind, is Starbucks premium priced? Is there actually a Starbucks gets to charge a little bit more because the brand has more cachet? Or is that just completely a farce?
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