Acquired
Starbucks (with Howard Schultz)
Howard Schultz
No, there was no, I can never remember a discussion about segmentation of the brand. Because we wanted Starbucks to be accessible to all. You'd have a CEO of a company and the person behind them was a blue collar truck driver because everyone could afford the affordable luxury of Starbucks at the time. When you say affordable luxury, what about it was luxury?
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