Acquired
Starbucks (with Howard Schultz)
Howard Schultz
The equity of the brand, I could see, I could envision the warm weather and everyone walking around with our cups and the media and the celebrities and just the iconic way. And there was nothing in the market, nothing at all. that even appeared to be in the business that we were in. And anyone who was doing it was not doing it well. We had to go.
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