Starbucks (with Howard Schultz)

2914.959 - 2938.398 David Rosenthal

And this is all like, to my mind, just starting to create this incredible flywheel, right? You've got this 80% gross margin business where the key lever is repeat loyal customer visits. You've got customization that is making customers more loyal and increasing your margin at the same time because you can charge more for it. You've got the interpersonal relationship with customers