Starbucks (with Howard Schultz)

2665.535 - 2688.852 Howard Schultz

Early on, it became clear to us that customers were also starting to customize the beverage on their own. So we were just, barista was behind the counter and somebody would say, can you put something else in there? Yeah, what do you want? And then, so that just started, you know, the average ticket started growing as a result of the customers personalizing and customizing their beverage.